For years, many of us have been developing a persona for “who we are” online. We post photos, music, videos, and conversation that culminates in some capacity, and represents “us” - and yet, I would say in most cases, this is far from the truth - that is, “Who we really are”. This content, whether by choice or not, is a curation of what we do, and “Who we are” to the rest of the world. Some people are very good at curating their lifestyles, posting only content that shapes a representation of themselves, knowing the content is outward facing. They are projecting an image - of health, sex, adventure, comedy, athletics, entertainment, and much more - and why shouldn’t they? The image you have online can get you a job, friends, a partner, or valuable social contacts. Many are so good at this curation that their online persona becomes an asset - a personality that gets them a mild amount of celebrity status with advertisers, sponsors, and a personal community of devoted followers. I’m guessing that the majority of these “internet famous” individuals are people in the 18-35 yr. old bracket. They grew up without the internet, and then were introduced to it over time and have seen it change and mature. This means that the people that are following them (many being much younger) look at their lifestyles and want that for themselves - they are subconsciously encouraged to live a life that by all means is an exclusively outward facing persona. Is that healthy? Is it different from conventional celebrity envy?